OVERVIEW: Project Inspire’s goal was to send something to women who have been targeted as having been diagnosed, going through, or in remission of breast cancer. While coming up with ideas realizing how sensitive this topic was, we wanted to make sure that the recipients of this direct mail piece were receiving something that was worth while, something they’d use either during their regular day to day, at treatment or when going through a tough time.

This concept was chosen to be sent to those recipients. This direct mail piece, would contain a website for a landing page where a they can enter the code and they’d be able to choose between a month’s worth of audible, headspace or spotify premium, as well as an “adult” coloring page for the outside of the direct mail piece. Potentially something to bring with them to a doctor’s appointment, chemotherapy etc. This direct mail piece would be sent in a discreet, custom designed envelope as well.

ROLE: My role in this project as a designer was to come up with the concept of the design and also the strategy of what gift to give to those targeted to receive this piece. I also worked with the procurement and printer vendors to send final design files.