OVERVIEW: Attain by Aetna is the first app of it’s kind that takes your health history and combines it with your Apple Watch activity for health goals that are personal to you.

Pairing with the Apple team, we got to explore logo, branding, and all marketing materials. Items like direct mail, social, email, landing pages, as well as designing the space for the product launch event. in January 2019.

ROLE: My role as the designer on this project entailed strategical thinking, concept design, executing designs for launch event design, promo video, direct mail, and case study. I also saw each project through to delivery to printer/procurement vendors.